Sounds unique but its true! The World Wildlife Fund, fondly called as WWF has recently launches a new technique for worldwide promotion of Tigers. Following the footprints of various television reality shows, WWF has also decided to use texting technique via phone to promote conservation of Tigers all across the globe.
The main goal behind this promotional scheme launched by WWF is to double the global Tiger population by 2022. In the entire world, Tigers are on the threshold of extinction. At present only 3, 200 Tigers are available in the wild, which is really shocking.
These magnificent big cats of deep canopies are fighting for their existence because of their habitat loss and poaching. Tigers are mainly killed for their skins, bones and other body parts. These things of Tigers are used in making traditional Chinese medicines, talismans, status symbols and clothing.
But, to help these endangered species WWF for the first time is using mobile fund raising. A mere donation of $ 10 would be received by WWF, whenever a mobile user send a text massage “Tiger” to 20222. Not only this WWF is encouraging people on social networking sites like Facebook and Twitter to spread awareness about the current plight of Tigers. So, just type “Tigers” and send it to 20222 from your cell phone and help Tigers to see the light of day.
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